Shropshire Council’s vision and ambition

Our vision for our communities is to continue the ‘Shropshire way’ tradition of having self-reliant communities who support one another and have access to good schools, leisure opportunities and cultural experiences. Our vision to have the healthiest and most fulfilled population in the country starts with local people themselves. We need people to want to be more healthy, aware and incentivised to take proper care of their health, and for this to come from them rather than from us. Our role therefore involves supporting people to take responsibility to look after themselves, increasing their quality of life as wells their length of life, and reducing ill health to minimise demand and dependency on public services.

There are however, still challenges which need continued focus. Health inequalities still exist between the wealthiest and poorest across our communities, where life expectancy is almost 6 years lower for men and 2.6 years lower for women in the most deprived areas of the county compared to the least deprived areas.

Political Context

Shropshire is a Conservative run authority with 49 of the 74 Elected Members being Conservative. There are 8 Labour Councillors, 12 Liberal Democrats, 3 Independents and 2 non-affiliated members.

Shropshire Council was established following the abolition of five former District Councils and a County Council in 2009. Shropshire also has 153 Town and Parish Councils. Shrewsbury Town Council is one of the largest Town Council’s in the UK, however there are many Parish Councils covering just a few hundred households. Consequently, there is a vast difference in the ambition and capability of Town and Parish Councils due to the disparity in population, geographic scale and resources each Council serves. This is considered to be a virtue and we recognise that ‘one size does not fit all’.

Public Health and associated services in Shropshire

Our vision is for Shropshire people to be the healthiest and most fulfilled in the country we aim to achieve this through partnership working with the wider health and social care economy and providing quality and cost effective Public Health services.

Priorities for Shropshire Public Health are addressed via three overarching programmes:

  • Starting well through a healthy child programme
  • Living well be tackling obesity and health inequalities
  • Ageing well by prevention of long term conditions

The Public Health dashboard is a national tool that supports local authorities to make decisions on how resources should be prioritised across a range of public health service areas. In considering how local delivery compares with all other local authorities Shropshire has a national rating of 34 out of 150 Local Authorities, substantially above average.


Health inequalities however still exist and are being addressed through a combination of evidence based public health interventions, and the commissioning of a new Emotional Health and Wellbeing Service for 0 -25 year olds and the piloting of new models of care such as social prescribing to create improved links between primary care and non-clinical services which can make a positive impact to an individual’s wider needs.

We continue to work with our partners across the health and social care sector as well as the broader public, private and third sectors to contribute and influence wider programmes of care including the Sustainable Transformation Plan (STP) for Shropshire and the Better Care Fund. An example of this includes the Healthy Lives programme which is being piloted in Oswestry, using funding from the Better Care Fund, involving partners from the NHS, local authority, fire service and voluntary community sector organisations. Its aim to promote independence for people to help them remain in their home for longer, supporting communities to be resilient and reduce demand on care services.

A further opportunity is realised with the Council’s Regulatory Services and Trading Standards teams, Emergency Planning & Registrars joining under the Public Health umbrella, to create a cohesive approach to promote and protect our environment, protect the health and wellbeing of our communities and support our economy.

Delivery of the Public Health vision is also supported by the Shropshire and Telford and Wrekin Sustainability and Transformation Plan (STP). The STP has placed a priority ambition to address the causes of poor health by:

  • Focusing on communities to utilise the skills and knowledge of local people and organisations;
  • Supporting people to lead healthier lives;
  • Develop Neighbourhood Care Teams where GPs, social care, community nurses, therapists and mental health workers increasingly work together to provide a consistent range of services at local level.

Further information:

  • Corporate Plan 2016/17 – 2017/18
  • Financial Strategy 2017/18 – 2019/20
  • Director of Public Health Annual Report 2018
  • Shropshire and Telford and Wrekin Sustainability and Transformation Plan
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